You may notice our theme prices on ThemeForest going up soon. We don’t like raising prices any more than you like paying them, so we want to explain exactly why this is happening.
The reason: Envato is increasing its commission
Starting July 1, 2026, Envato is rolling out a major change to its author commission structure on ThemeForest. In plain terms: Envato keeps a larger share of every sale, and authors like us keep less — even though the price you pay doesn’t have to change at all for that shift to happen.
Here’s the reality in plain numbers, using a theme that sells for $59 as an example:
| Before | After the changes | |
|---|---|---|
| A theme sells for | $59 | $59 |
| What reaches GoodLayers | ~$41.30 (≈70%) | ~$20.65 (≈35%) |
| What funds development & support | Strong & sustainable | Barely sustainable |
In the old model, a $59 theme left us with around $41 to fund development, updates, and your support. After the platform’s revenue-share changes, that same $59 sale leaves us with roughly $21 — less than half.
On top of that, under the existing fee structure a WordPress theme purchase also carries a $12 buyer fee plus a 12.5% commission baked in on top of the list price — costs that were never really about the product itself, and that aren’t going away.
Why we’re raising prices instead of cutting corners
When the share of each sale that actually reaches us gets cut in half, we’re left with a choice: keep list prices the same and quietly shrink what we invest in development and support, or raise prices enough to keep that funding at a sustainable level. We’ve chosen the second option. We’d rather be upfront about a price increase than let it show up later as slower updates, thinner support, or lower-quality releases.
What this means for you
Same themes, same team, same commitment to support. The only thing changing is the list price on ThemeForest, and it’s changing because of a platform-side commission increase — not because of anything about the products themselves.
Thank you for understanding, and for continuing to support the team behind the themes you use.
Curious about another way to get our themes? Read why we’re also now selling directly →
